http://www.gaberostorfer.com/work-1 daily 1.0 2026-03-12 https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1615676276231-OM4QBRHIM5SDIXIL88YT/EZP3+Mood+Board.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1736518609038-F1I3XP0UQYRNH822L441/Horizon+PLP+B2C+Search+XL_2x.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1736213775375-GWH03IB015SIB9CP7U7L/TheyDo+all.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1615674502436-709LY5HGDG602UZ6GDEW/Gabe+storm1sketch.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1615674511261-6IGRZ04USP2P645BVZ9P/Journey+Statessketch.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1615674507800-CMALSWKFZT06SE240BRW/Gabe+storm3sketch.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620612705321-P9ZXNNF80J28RO1QGJ6K/iOS+auth.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620612650815-SIH424LG1QTH7SHKEZJ2/iOS+account.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620612811694-8RF6FO8A9E3JSSGVS0AS/iOS+options+min1.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620612664497-VUS581T5TZHFM0B7M5VU/iOS+situ+end.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620612678863-4NB3S212YICFCXY7LD41/iOS+pay+consent.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620612686929-RI2MR2RBBGIY9OI4XTDB/iOS+pay+confirm.png Work https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/748596ff-c944-493b-8774-a08727274708/thdPersonaSolution2.png Work - Faster Work, Happier Teams, Better Experiences Aligning on foundational personas is not just about user research—it’s about enabling cross-team collaboration and ensuring user needs drive every decision. The process highlighted how addressing organizational misalignment can have as much impact as improving user-facing designs. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/7cf4e42b-22f9-4f40-9c98-258fad7ff819/OUX+Personas_+Build.jpg Work - What’s Next? We’re not stopping here. Our next steps are helping teams customize the personas for their specific needs and keeping the personas up to date as shopping habits change. After that, we’ll expand the personas to improve other areas like marketing and product recommendations. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1736518378736-CT04ZH0D8GY8DI5V94JN/Horizon+PLP+B2C+Search+DF_2x.png Work - Mobile Design Small (mobile) design focused on vertical scanning and product comparison. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1736518506474-NO9VFMTPKT7R0I7WY23T/Horizon+PLP+B2C+Search+MD_2x.png Work - Tablet Design As screen sizes increase, the size of images becomes more important in helping customers quickly find their products. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1736518609038-F1I3XP0UQYRNH822L441/Horizon+PLP+B2C+Search+XL_2x.png Work - Desktop Design Larger screens support left-to-right scanning, so information across products had to be aligned vertically for usability. http://www.gaberostorfer.com/about daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585874128817-TVMX50USA6BKK5RJ7BFO/PORTRAIT_00200.jpg About http://www.gaberostorfer.com/client-portal-1 daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585859600100-YKGXZ4A9BKMNBN1ECNE2/cp_affinity20190805_3.jpg Client Portal https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621101759801-1B3GQW1560RO6VHS1QXE/cp_observeCall.png Client Portal - Observe and collect artifacts. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585852025286-2RCBIGPB2681XLFCR3FY/research_clientVid1.png Client Portal - Interview clients & client managers. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1620395009873-Q3NME16HSFG33KHKQDTB/cp_affinity20190805_2.jpeg Client Portal - Synthesize data in affinity diagrams. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585858198175-QIJ2VB33I0N6DOPNMZH9/uxstrategy_CP.png Client Portal - Strategic user experience goals. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585858067285-CN6V89BE0IIBM6DLG32C/persona_CP.png Client Portal - Brandy, the primary persona. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585858202885-7B19UUCY0AE35JAJIXM9/persona_AP.png Client Portal - Adsila, the secondary persona. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621110263491-KUABPKDTXNDWQFQUUA65/journey_CP_issuesManagement.png Client Portal - Experience maps outline the client touchpoints when resolving program issues. Steps for how a client and client manager work together to enroll a brand. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621111574949-Q2RY1HMX79A3YLYSCUVZ/cp_userFlow_issueStatus.png Client Portal - User flows then identify each step of the touchpoint and how clients complete tasks. + Informs content structure and helps developers communicate potential issues. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621112947789-50EMTECH180QFEVMLYTH/cp_issues_routedOutsideCP.png Client Portal - Sketches break down each user flow step into data points and design patterns. + Helps ensure content hierarchy and identifies major layout concerns. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621113568939-7T898QQKVN201X3ICS8P/CP+2020+Home.png Client Portal - Navigating the home dashboard. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621115761964-IQOBSECZHTLBLIIWT4BA/CP+2020+Issues.png Client Portal - Finding an updated issue. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621113679394-V639CFNCAZKJBBQEAFFI/CP+2020+AssetNew.png Client Portal - Creating a new program asset. http://www.gaberostorfer.com/id-scan daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585859377593-T88M9EHQTK5OI1ACDYPF/20180218_155313.jpg ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585742345394-SCM4UNUP60CM4C5IPC85/assessment_inStoreAcquisition.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585787591269-XW8P6BUTC346G4DNFIMJ/Customer.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585787590698-T35UNIKJ0T4YYYR43XYJ/Customer+WANTS.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585787591000-XNPYVOTJCR2BOBT0I2RE/Customer+MORE.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585787624680-IE7W7PVW7A377OFX78GZ/Associate.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585787624696-K5IBB46BZBWPDUACR3QM/Associate+WANTS.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585787623889-MGZH04M6VL062S3ZNRT4/Associate+MORE.png ID Scan https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1585788977082-UY0168OG3G5TJKCB2LOW/Instore+Acquistion+User+Scenarios2.png ID Scan - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621200830915-5GPYADBHKWZPVQS04R2Z/dp_sketch_enrollSteps.png Dealer Portal - Brainstorm sketch Subject matter experts helped outline how the current enrollment process works, which we applied to our form design. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621201591447-I2JW5BYHCVNI5YX6B0E1/DLP+Enroll+Alphaeon+Fin.png Dealer Portal - Wireframe & Prototype Switching to a different design pattern to handle the step-by-step enrollment model resonated with proxy users in testing. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621205074762-H2SBUOWTLJUKE6GGHTNT/dp_sketch_enrollNew.png Dealer Portal - Brainstorm sketch Stakeholders raised concerns over dealers’ understanding that an enrollment could be submitted for multiple programs. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621205881609-5WRNVB9H4VBB2RWDPXWS/DLP+Enroll+New+1c+alt.png Dealer Portal - Wireframe & Prototype By reducing the information we’d been asking for upfront, dealers could now easily start new enrollments. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621206139805-EZ1FIUJZDPN9JZGVDO7T/dp_sketch_onboard.png Dealer Portal - Brainstorm sketch I imagined an onboard that would display for first-time dealers, but would that help them get started and be successful? https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621207043393-O8IZ6G4P6JWVAXX1AG0Z/DLP+Home+empty.png Dealer Portal - Wireframe & Prototype We tested our design with novice users to help ensure even new dealers would be able to complete tasks. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621208141896-4SQRW1VTRTZREVKC6WHW/DLP+Menu+small.png Dealer Portal - Navigation https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621208141577-48WLVXWCBHBM6WP3JEJ2/DLP+Home+small.png Dealer Portal - Dashboard https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621208141329-9NBOXBR1SL6MHR3UF79S/DLP+Footer+small.png Dealer Portal - Footer https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621208140898-XHOQDMKI5FIQSXVF83GB/DLP+Enrollments+small.png Dealer Portal - Enrollments https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621208140783-6NTOF27E0SCPKMQ0DTGL/DLP+Enroll+Small.png Dealer Portal - New Enrollment http://www.gaberostorfer.com/rewards-catalog daily 0.75 2025-01-13 https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621804671822-JBDBJ269L3IG2IGPSX5C/RCR+Client+ProdDet+v2.png Rewards Catalog https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621795911939-ERRY5SZ7UZ9LYIQVV000/RCR+rough+1.png Rewards Catalog - Thumbnail storyboard https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621795912434-1O46VLRGC8IWCU1G1Z65/RCR+rough+2.png Rewards Catalog - Product list sketch https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621795916973-DO98KLJW5AM48MWHON3Q/RCR+rough+3.png Rewards Catalog - Product detail sketch https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621797503988-H7RZB8T0UYXRGDEYQNFY/RCR+Client+ProdList+v1.png Rewards Catalog - Original Design https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621799440040-7UKOED0TYQBY66L60IID/RCR+Client+ProdList+v1+bad.png Rewards Catalog 1. The prominent search bar felt like overkill given that users were not searching for products as a primary means of navigating. 2. It wasn’t clear the card and rewards info was the user profile, and I wanted the available rewards to be more relatable to the products being displayed. 3. Filtering products by categories didn’t feel as useful as seeing which products were within users’ budgets. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621800373547-YBNE751RXDUSFB6BTTDJ/RCR+Client+ProdList+v2.png Rewards Catalog https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621801383549-F55EIPYPQJO85YLUFLC5/RCR+Client+ProdDet+v1.png Rewards Catalog - Original Design https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621801758572-W8ZZZZROQO9XBXFWR6UQ/RCR+Client+ProdDet+v1+bad.png Rewards Catalog 1. The updated, available rewards weren’t noticeable after adding a product to the shopping cart. 2. Related products are great, but with a fixed amount of rewards, the focus should be on products within budget! 3. I wanted it obvious that when users add something to their cart, they see only products that are still open to buy. https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621802595494-43S454CTZAJOL52GXMIA/RCR+Client+ProdDet+v2.png Rewards Catalog - Better Design https://images.squarespace-cdn.com/content/v1/5442d32ce4b02d01b172c898/1621803765862-EJM7L9UE4215KP16T4FD/RCR+Client+ProdDet+Sony.png Rewards Catalog - Make it stand out Whatever it is, the way you tell your story online can make all the difference.